Starting a business is scary. So are most major life changes. Changing careers, going back to school, moving, expanding your family, trying a new hobby, joining a gym, breaking your routine is a scary process. It’s uncomfortable and overwhelming, and it might feel like you don’t know anything about what it is you’re trying to do. Do it anyway. Begin the process. Learn as you go. Struggle. Learn more. Overcome. Learn more. Reflect and be proud of how far you have come from the first day you were scared to try something new.
Of course when it comes to a major financial investment like starting a business, take the time to do your research. Prepare as best as you can before you dive into applying for loans and pouring all your money into your big idea. But, if you have an idea that keeps you up at night, that lights a fire in your soul, chase it! There are people and resources in your community who can help guide you through the process. They want you to succeed. When you grow, you bring your passionate love to your community, and it only enriches the place you live. People want to see their cities blossom. They want to see you bloom.
In areas that are not typically seen as major business hubs like New York or Chicago, it might seem impossible to move and idea from planning to production. Many people in small towns complain there aren’t jobs let alone the resources to open a business from the bottom up. While investors might not have a building on every street like the in the big cities, they are present and actively looking for the best and brightest to grow their region. You are the best and you are the brightest. The first step to realizing your dreams is to start talking to people in your area. Open up to them and discuss what your goals are. Learn about their goals and what they do too. Maybe you can help each other, or you know someone who can help them, and they know someone who can help you.
In the North East Pennsylvania region, many locals often see the area as a washed-up, frozen, once-was, coal town. They have given up on the potential this beautiful community has to offer. The city of Scranton has a gorge with stunning views right in the middle of the city. The art scene is a growing and thriving component to the area that is literally brightening the streets with color to awaken the locals and show them how talented they all are. If you wanted to open a business, this is the place to do it.
On November 8, 2019 the 17th annual Entrepreneurship Institute Conference took place at Lackawanna College in downtown Scranton. The event was sponsored by tecBRIDGE, an organization committed to “growing entrepreneurship, innovation, and the knowledge economy in NEPA.” Several speakers provided their expert advice in workshops on networking, mindful living, website marketing, strategic business planning, and much more. More than the technical knowledge offered at the event was the opportunity to see the developers and creatives (established and rising alike) working to bring their dreams to life in a community often seen as decaying. Prior to this year, I had never even heard of tecBRIDGE, this conference, or most of the incredible projects that were discussed at the event. Seeking opportunity in your community is key. Often times there is more around you than you think, and if you don’t find what you need, then that is the perfect space for you to come in and innovate to create change.
Pennsylvania isn’t the only place with the potential for booming businesses outside of the typical corporate cities. In a piece published by Forbes, they list the top 10 small cities entrepreneurs can find success. Who made the cut? Cities ranging from Holland, Michigan to Cheyenne, Wyoming to Aberdeen, South Dakota. These areas embrace their natural features and market them to their fullest. In Holland, MI locals and tourists can walk along white sandy beaches, go for a hike, visit an art walk, and experience the world renowned Tulip Time Festival all in the same day. There are beautiful and unique characteristics within towns across the world. Everywhere has the potential to become a hub for growth. It just takes the people to believe in their neighbors, and to believe in themselves to make it happen.
It doesn’t matter if you live in the middle of nowhere or if you live in the center of largest business centers in the nation. What matters is you, and you matter. Get out and meet people, see what they’re doing to enrich your community. Learn from them and get new ideas. Keep trying your best, because consistency is key. Radical change will not happen overnight, but the slow growth you will see in your community when you begin to involve yourself in it will be awe inspiring. The more you invest in your projects, the more you yourself will grow. Your mindset will change from one of longing to escape your reality to one of hope to build your reality. Create change. You are capable of accomplishing so many wondrous feats. You can do anything, from right where you’re at.